Comcast joins AIG, BP as one of America’s 10 least reputable companies

Comcast Consumer Reputation
Comcast (CMCSA) may not have spilled a bunch of oil into the Gulf of Mexico or required a massive taxpayer bailout to survive, but it nonetheless finds itself listed along with BP and AIG as one of the 10 least reputable companies in the United States. Harris Interactive’s annual “Reputation Quotient” survey released last week showed that Comcast ranked as the 10th least reputable company in the U.S. with an overall reputation score of 61 out of 100, which Harris says qualifies as a “poor” reputation. Comcast’s reputation this year has actually improved from the previous year, when Harris ranked it as eighth least reputable company with a reputation score of just 59.

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