The ‘Galaxy’ brand vs the ‘Android’ brand

Google started off with Android with many purposes, one of them being that no one brand in the smart phone industry (and also the tablet industry) would dominate the consumer market. That is one of the main reasons that the search engine giant kept the platform open and encouraged third party developers, smart phone manufacturers, and wireless carriers to tinker, mod, or enhance the platform in any way that they consider would be good for their brands.  But this customization has reached to such a level that the ‘Android’ brand is going down and one such third party brand is going up, and the brand in question is the ‘Galaxy’ brand from Samsung. Yes, reports have shown that people around the world have started using the word ‘Galaxy’ to mean ‘Android’, which is not at all good for Google. Benedict Evans, a strategy consultant for Enders Analysis, points to some charts and says: It seems that Samsung’s Galaxy brand may be overtaking Google’s Android brand in terms of consumer awareness. Even in terms of web search, Benedict Evans shows that the Galaxy brand has been rising steadily when compared to the Android brand. In fact, the search volumes for the Galaxy brand is said to have briefly eclipsed the search volumes for the Android brand for the first time in December last year. That is a great news for Samsung, obviously, but also a very bad news for Google, obviously again. So this being one of the reasons, Google decided to acquire Motorola Mobility and start off with it to bring back the Android brand back to where it belongs. And hence, we are seeing the pretty secret development of the new X-Phone at the Motorola facility which is being done in collaboration with Google engineers. We may soon see Google advertising a lot about this new smart phone which will try to bring back the Android brand.

Google started off with Android with many purposes, one of them being that no one brand in the smart phone industry (and also the tablet industry) would dominate the consumer market. That is one of the main reasons that the search engine giant kept the platform open and encouraged third party developers, smart phone manufacturers, and wireless carriers to tinker, mod, or enhance the platform in any way that they consider would be good for their brands.

But this customization has reached to such a level that the ‘Android’ brand is going down and one such third party brand is going up, and the brand in question is the ‘Galaxy’ brand from Samsung. Yes, reports have shown that people around the world have started using the word ‘Galaxy’ to mean ‘Android’, which is not at all good for Google.

Benedict Evans, a strategy consultant for Enders Analysis, points to some charts and says: It seems that Samsung’s Galaxy brand may be overtaking Google’s Android brand in terms of consumer awareness. Even in terms of web search, Benedict Evans shows that the Galaxy brand has been rising steadily when compared to the Android brand. In fact, the search volumes for the Galaxy brand is said to have briefly eclipsed the search volumes for the Android brand for the first time in December last year. That is a great news for Samsung, obviously, but also a very bad news for Google, obviously again.

So this being one of the reasons, Google decided to acquire Motorola Mobility and start off with it to bring back the Android brand back to where it belongs. And hence, we are seeing the pretty secret development of the new X-Phone at the Motorola facility which is being done in collaboration with Google engineers. We may soon see Google advertising a lot about this new smart phone which will try to bring back the Android brand.

Source: Boy Genius Reports

The Droid Guy

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