The ‘Nasty Effect’: How Comments Color Comprehension

At its best, the Web is a place for unlimited exchange of ideas. But Web-savvy news junkies have known for a long time that reader feedback can often turn nasty. Now a study in the Journal of [url=http://onlinelibrary.wiley.com/doi/10.1111/jcc4.12009/full]Computer-Mediated Communication[/url] suggests that rude comments on articles can even change the way we interpret the news. “It’s a little bit like the Wild West. The trolls are winning,” says Dominique Brossard, co-author of the study on the so-called nasty effect. Those trolls she’s referring to are commenters who make contributions designed to divert online conversations.
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